Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

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[Featured Image] A brand manager points to a chart as she discusses brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Is a Marketing Channel? 6 Types to Prioritize in 2025

Learn what a marketing channel is and explore examples of marketing channels and how to prioritize them to reach your business goals.

April 27, 2022

Article

[Featured Image] A brand manager points to a chart as she discusses brand marketing with five people at a conference table.

Brand Marketing: What It Is + How to Create Your Strategy

Explore how brand marketing helps businesses build brand equity and promote their product lines, and discover the steps of creating a brand marketing strategy for your business.

May 11, 2022

Article

[Featured image] A person with blonde hair and wearing a white jacket is running a meeting with charts and a computer, with a colleague in a blue jacket and glasses and a person with a beard.

What Is Brand Equity? (+ How to Build It)

Discover brand equity and how to build it for your business.

April 28, 2022

Article

Learn more about marketing

Status: Free

University of California, Davis

Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

4.5
Rating, 4.5 out of 5 stars
5.1K reviews

Intermediate · Course · 1 - 3 Months

Status: New AI skills

Google

Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation

Build toward a degree

4.8
Rating, 4.8 out of 5 stars
38K reviews

Beginner · Professional Certificate · 3 - 6 Months

Microsoft

Skills you'll gain: Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Marketing Operations, Content Creation, Marketing Analytics, Content Marketing, Marketing Design, Marketing, Marketing Planning, Ideation, Content Development and Management, Marketing Effectiveness, Strategic Marketing, Marketing Management, Marketing Strategies, Search Engine Marketing, Performance Reporting, Performance Improvement

4.5
Rating, 4.5 out of 5 stars
21 reviews

Beginner · Specialization · 1 - 3 Months

[Featured image] A food influencer holds a cake and smiles in front of a video camera.

What Is Influencer Marketing? How to Develop Your Strategy

Develop a strategy to leverage the growing trend of influencer marketing for your brand or business.

April 21, 2022

Article

[Featured image] Two women sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

What Is Competitor Analysis? Definition + Step-by-Step Guide

Discover what goes into competitor analysis, how it benefits your business, and the steps to conducting a competitor analysis.

April 20, 2022

Article

[Featured image] Man showing group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

What Is Skim Pricing? And Is It Right for Your Business?

Skim pricing is a popular strategy when launching new products. Discover skim pricing, how it works, and how to decide if it’s the right pricing strategy for your business.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

[Featured image] A digital marketer in glasses sits at a shared desk and reviews marketing channel performance on their desktop monitor.

What Is a Marketing Channel? 6 Types to Prioritize in 2025

Learn what a marketing channel is and explore examples of marketing channels and how to prioritize them to reach your business goals.

April 27, 2022

Article

[Featured image] A food influencer holds a cake and smiles in front of a video camera.

What Is Influencer Marketing? How to Develop Your Strategy

Develop a strategy to leverage the growing trend of influencer marketing for your brand or business.

April 21, 2022

Article

[Featured image] Two women sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

What Is Competitor Analysis? Definition + Step-by-Step Guide

Discover what goes into competitor analysis, how it benefits your business, and the steps to conducting a competitor analysis.

April 20, 2022

Article

[Featured image] Man showing group graphs of product performance on a projection screen

Competitive Product: Definition + How to Analyze One

Learn what competitive products are, what they mean for your business, and how to conduct a competitive product analysis.

April 20, 2022

Article

[Featured image] A marketer in a blue shirt shows a marketing plan on a whiteboard to a group.

What Is a Marketing Plan? And How to Create One

Learn what a marketing plan is, how it helps businesses, and the steps for building yours.

April 14, 2022

Article

[Featured Image] A woman is presenting pie charts to show the impacts of a skim pricing sales strategy.

What Is Skim Pricing? And Is It Right for Your Business?

Skim pricing is a popular strategy when launching new products. Discover skim pricing, how it works, and how to decide if it’s the right pricing strategy for your business.

April 12, 2022

Article

[Featured Image] An omnichannel marketing team meets in an office.

What Is Omnichannel Marketing? Definition, Examples + Strategy

Discover omnichannel marketing, why it’s important for designing a customer journey, and how to build your omnichannel marketing strategy.

April 12, 2022

Article

[Featured image] Two marketing employees sit at a table looking at a laptop and working on Facebook marketing strategy.

Facebook Marketing: 2025 Strategy Guide

Learn how to build your brand and reach customers using Facebook marketing.

April 1, 2022

Article

[Featured image] A person with round glasses packs boxes for their ecommerce business from home and leans over table doing calculations on the calculator.

How to Start an E-commerce Business: A 2025 Guide

Build the e-commerce business of your dreams with help from this handy how-to guide.

March 30, 2022

Article

[Featured image] A marketing manager writes on a whiteboard where the words "customer segmentation" are written.

Customer Segmentation: Definition, Examples + How to Do It

Discover what customer segmentation is, how it helps businesses succeed, and how to segment and reach your customers more effectively.

March 23, 2022

Article

Marketing is a broad career path with options in nearly every industry. Deciding how to begin your marketing career can be overwhelming. That's why we've gathered resources on several marketing and business topics, including:

Frequently asked questions (FAQ)