Chevron Left
Back to Business Intelligence and Competitive Analysis

Learner Reviews & Feedback for Business Intelligence and Competitive Analysis by Rutgers the State University of New Jersey

4.4
stars
232 ratings

About the Course

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and opportunities for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge and skills to combine data, analytics models and visualization tools for effective and efficient competitive intelligence. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice as a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned....

Top reviews

MR

Sep 22, 2020

It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.

AJ

Jan 26, 2023

The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.

Filter by:

26 - 49 of 49 Reviews for Business Intelligence and Competitive Analysis

By Elmer J C F

‱

Nov 19, 2021

great

By Yaroslav K

‱

Feb 23, 2022

A clear and concise course helping to build a framework for competitive analysis. It also provides access to a pretty handy tool for quick studies of industries and companies.

Even if the course is self-paced, its leader is personally present and replies quickly on the tool's page.

As a point of improvement, I would like the course going beyond purely financial and logistical analysis.

By SWARNENDU D

‱

Mar 5, 2022

I have learned a lot in this course about looking for particular data and how to analyze the same. This course provides the required perspective to analyze varous company data.

By Josué M

‱

Oct 14, 2020

It's a basic course which gives some insight on what KPI and characteristics we should look up when analyzing how our enterprise and our competence is performing.

By Abhay J

‱

Mar 25, 2022

great way to demonstrate busienss intelligena analysis

By MAHMOUD R M K

‱

May 9, 2021

Thank you, professor Yao Zhao. For all the effort you have made to communicate this useful information to all learners

By Luis V D B

‱

Oct 9, 2024

This is an amazing course, i learn a lot and it was pretty usefull to upgrade my skills in Business Intelligence

By Azhar D

‱

Oct 4, 2023

ĐžŃ‡Đ”ĐœŃŒ ĐżĐŸĐ»Đ”Đ·ĐœŃ‹Đč Đž ĐżĐŸĐ·ĐœĐ°ĐČĐ°Ń‚Đ”Đ»ŃŒĐœŃ‹Đč Đșурс

By Kirt K T

‱

Nov 18, 2024

great course

By Nadeem N

‱

Aug 1, 2024

just best

By Arshpreet K

‱

Oct 16, 2023

excellent

By LINDA N B A

‱

Apr 9, 2021

Muy buena

By Adarsh A

‱

Nov 9, 2024

good

By Shivam R

‱

Nov 7, 2024

nice

By Gonzalo M T M

‱

Oct 17, 2021

f

By Gandhali I H

‱

Nov 23, 2020

The course had extensive set of assignments !

By Angello F G F

‱

Apr 19, 2021

Doesn't really explain how to analyze the data, just teaches you how to use old-fashioned online software. Would be really nice if the teacher has had explained deeply what the Inventory turnover, cash cycle, and other indicators affects different industries and what to plan after that in order to improve the As-Is panorama

By Shrikant P

‱

Jul 2, 2020

Not satisfied

By Sumit L

‱

Mar 30, 2021

Course could have been better if more explanation was made into the topics rather than just graphs, website for which is not that good

By Alfredo R M

‱

Jul 17, 2024

no hay muchos alumnos vigentes y por ende las tareas o trabajos tardan en calificarse

By Eduardo A R

‱

Dec 22, 2020

Utiliza un programa muy especifico que no suele ser usado en ningĂșn lugar

By Lalit P

‱

Jul 19, 2023

Not able to understand properlly so not intrested in this

By Connor W

‱

May 24, 2021

Loved the specialization as a whole, but this course just felt tedious and too in depth on the tool which I felt was relatively limited.

By JUAN G

‱

Nov 29, 2020

The same information and website of other cousrses from the same author.