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Learner Reviews & Feedback for Digital Marketing Analytics in Practice by University of Illinois Urbana-Champaign

4.5
stars
3,335 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

TC

Sep 1, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 8, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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601 - 625 of 715 Reviews for Digital Marketing Analytics in Practice

By Godwin K

•

Oct 20, 2021

very insightful

By K.S.Bhuvanesh

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Sep 14, 2015

Awesome course

By Vanessa A

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Apr 13, 2022

Great cource

By Sunidhi P N

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Aug 24, 2020

Amazing info

By Weili Y

•

Oct 8, 2017

Very useful~

By Nikhil “ S

•

Mar 28, 2020

exceptional

By Suresh B

•

Feb 18, 2017

It was good

By Egor S

•

May 6, 2016

I love it!

By SANO A

•

Aug 18, 2016

Great!

By Krish B

•

Apr 13, 2025

good

By Vansh

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Mar 30, 2025

good

By Subhashini S

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Sep 11, 2023

good

By venkatesh m

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Sep 25, 2020

good

By Sani K

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Sep 21, 2020

Good

By sherif E A R

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Jul 19, 2020

good

By Muthu k

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Apr 27, 2020

Good

By qizhou c

•

Feb 6, 2020

Hard

By Ahmed S M A

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May 24, 2018

good

By Svetlana I

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Feb 13, 2018

good

By Bishoy m

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Jul 24, 2017

good

By ABDOU O I

•

Oct 20, 2020

God

By Muhammad S A

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Sep 25, 2020

ok

By Vasundhara S

•

Sep 13, 2020

..

By Somak R C

•

Jan 6, 2022

Kevin provided a great structure, fundamental considerations required for marketing analytics. This course (as it says in the very beginning) won't help you to get hands-on. But if you are a hands-on analytics practitioner, looking forward to expanding your domain knowledge - this course is for you. There are some differences from its Theory counterpart - where it talks about the underlying implementation-side considerations, how to create better visuals.

However, the Case Study part must be improved. The one present, I would say - is not even coherent. In courses like this, people wait for this meaty part - and the one presented here is underwhelming. It does not show a flow of a consistent example - how you go from goals to metrics to data sources to aggregations to insights. You start with one example and drift to another. The chart you show here is impressive - but it does not tell a story - provide an insight connected to the company. Where is the story in the analysis presented?

By Angeline M

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Feb 6, 2019

For a foundational course, it was very, very good. The only thing I would have wished was to be Hands on with R as well as Tableau. It would have really made me 150% happy with the price that I was paying. Maybe it is the timing. Maybe it is a way to motivate ourselves to learn it.

I do like the fact that he protected us from getting banned from certain sites through free api access But, all in all, it was very nice. I really, really wanted to get hands on what analytics but i will go to other platforms where it is alot less costly or free to learn the things that I havent here.