TC
Sep 1, 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
JJ
Aug 8, 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
By Nikhil K
•Oct 26, 2016
nice but doesnt give you much knowledge
By Renu M
•Aug 8, 2017
Repetitive as compared to module 2.
By Spyros A
•Oct 17, 2017
I expected more hands-on exercises
By Niovi
•Jun 17, 2016
I expected it to be far more
By Aleksandr B
•Aug 23, 2015
It was too easy for me.
By Abhishek S
•Oct 23, 2017
Good foundation course
By Pason P H
•Apr 24, 2016
Not practical enough
By Kalyani S
•Oct 4, 2020
Very few examples.
By Yolanda M
•Apr 16, 2017
Boring.
By Pascal A S
•Jan 22, 2018
solid.
By ANURAG S Y
•Jul 14, 2017
Good !
By Welcome k M
•Jan 24, 2022
😍
By Guilherme S
•Oct 18, 2015
Ok
By roberto m a
•Jan 24, 2021
.
By Евгений Б
•Oct 6, 2015
When going through the Theory course, I often wondered why the assignments are so abstract and theoretical, and I thought that maybe when we come to practice, we will be able to do something with our hands. No way! While reinforcing the theoretical background (mostly repeating same postulates from the Theory course), this course contributes very little to its name (practice). Only the last module on presenting goes a little further than making you ponder on abstract themes. This is surprising - there are lots of practical tools discussed in the course, and you have no opportunity to get hands on at least one of them (except Google Trends) and evaluate it, at least for primitive purposes. Why does the teacher not take the example of the brilliant Aric Rindfeisch's course Marketing in the Digital World with really well-crafted practical assignments?
By Rusty W
•Aug 10, 2015
I appreciate this course and the instructor's time, but so far I haven't really learned anything.
The structure of every lesson is:
"1. Here are the 5 things we're going to cover. 2. Name (not explain) those 5 things. 3. Here are the 5 things we covered"
I think there's a lot of potential for this course in the long run. I would advise having a professor from Illinois who is not in the business school take this course and get their feedback. I believe the instructor is very smart and experienced in this area, so this is definitely a course that could grow into a Coursera essential.
By Melissa R
•Aug 13, 2020
This course is really similar to the previous one and my opinion for both: disappointed and boring. Pr Kevin Hartman may be a talented Google Analyst, he's not a very good teacher - his speech sounds boring, and he doesn't give any additional information compared to what is written. Only theory, no deep study case. Still some good concept to learn but it's repetitive. Finally, compared to other classes, this course is not updated ... And I assume that tools have changed a lot for the past 5 years.
By Stephan H
•Sep 15, 2016
Again the content and presentation is great.
But the web site is getting really annoying, especially in the assignment area. The editor is faulty and on the submission on visualization you cannot use visualizations(!) to make your point due to technical limitations (can't paste charts or screenshots).Sometimes verification does not work.
Support is sometimes very good, sometimes useless, depends with whom you chat.
By Tharma P
•Apr 26, 2020
Another subpar course, similar like the previous course thought by the instructor. I am only not giving it a 1-star because there were some new concept for marketing beginners like me, but the concepts were not explained beyond simple definitions and there were no proper case studies to apply the concept. The material was largely a repetition of the previous theory course.
By Kirill S
•May 1, 2020
I think this course was supposed to lead us through a data analysis journey. Instead it highlighted several parts of it with a random level of details. Very impractical and even worse, confusing. Some of external links were very good though, there are real things I expected to be mentioned in lectures.
By Konstantina P
•Jul 17, 2018
Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation
By Laurène S
•May 9, 2017
I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.
By Samuel E
•May 23, 2018
This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.
By Deleted A
•Sep 7, 2021
This course literally teaches nothing. I expected to learn what analytics tools do digital marketers use and how data shape marketing, but it was too abstract and generally his own ideas.
By Rainer S
•Mar 8, 2016
Very basic course without much in depth explanations or insightful matter.
I hope this course is worth the money i paid, I'm starting to regret paying for this.