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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,720 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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426 - 450 of 466 Reviews for The Digital Marketing Revolution

By Ghofrane M

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Apr 5, 2025

the course is insightful. I loved it

By Noor E S

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Mar 18, 2022

اتمني ان يتم اضافه اللغه العربيه به

By Akhil A

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Aug 15, 2020

It was a unique course in itself.

By Anas B

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Sep 12, 2022

Very useful for modern business

By Maria L C

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Sep 1, 2020

Interesting and authentic!

By Mohammed N

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Mar 2, 2022

Good for Beginners.

By Rodgers E

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Apr 15, 2024

Worthy to partake

By Harnika P R

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Oct 21, 2024

Good Explanation

By Bukola G

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Jun 24, 2022

It was awesome

By Sharon S

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Jul 23, 2022

really good

By Ahmed M

•

Dec 25, 2018

nice course

By Amol D

•

Apr 28, 2023

Its good

By  JANANI J

•

Oct 23, 2024

Good

By Amit B

•

Aug 20, 2019

good

By Yosselyn P M C

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May 10, 2024

ok

By Farzad K

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Mar 3, 2022

It was an interesting course and I enjoyed some of the subjects taught. Although I think It would have been better if they had been paid less attention to theoretical subjects and more to the practical subjects of the specialty. Because most of the subjects may be found in online reports and Digital Marketing Blogs. Overall, thanks for the valuable content. i hope to see more practical matters in the next courses.

By Jamie S

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Aug 16, 2018

I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.

By Amruta M

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Oct 22, 2020

Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.

By Doris R

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Dec 6, 2022

a very good and educative course i learnt a whole lot from it but i have not gotten my certificate even though am done with it and every assignments

By Andrea C F

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Nov 12, 2021

I enjoyed the course and received a good grade; however, I did not receive a certificate with my name on it like in other courses.

By Lisa M L

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Nov 10, 2023

I loved the course however, given that technology is evolving faster than ever, the course and the content is dated.

By Kyanna B

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Aug 6, 2024

ID verification doesn't work that's my only problem .

By onkar r

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Jun 7, 2022

not received certificate

By Nguyễn T P N

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Jan 21, 2025

no

By P M

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Jul 3, 2020

Good:

Professor has a good style.

Informed me of a few new things.

Bad:

The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.

The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.

Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.